Hoping to capitalize on the preference for cheeses from here and the willingness to buy local products, the Quebec milk producers (PLQ) are launching a new campaign to encourage consumers to check their provenance at the time of purchase. Well-known Quebec personalities such as Marilou, Claude Julien and Marc Bergevin join Anthony Kavanagh to demonstrate that it is possible to savour the 600 cheeses from here on so many occasions.
New advertising campaign for Fromage d’ici!
